A bot is a a series of automated conversations that can answer common questions from your customers over Facebook Messenger. This could be to explain what your product or service does, gather information about the customer, deliver helpful content, or nurture them towards a sale.

Chat Marketing is a great way to get traffic to your website. It helps you target and nurture people where they’re present, active, and engaged on their phones through social media, Messenger, email, and SMS. Just look at these stats:

• Nearly a third of millenials check their phone every five minutes without getting a notification. (KPMG)
• Facebook has nearly 2.45 billion monthly active users. (Facebook)
• People spend about 13 minutes and 35 minutes per day on emailing and texting. (HackerNoon)
• 41% of consumers prefer being offered support over live chat, more than any other channel. (Kayako)